Book review | Brand New Start by Mainak Dhar


Author: Mainak Dhar 

Genre: Non-fiction 

No. of pages: 164

Published on: 18th January 2021

Published by: Bloomsbury India 

Format: Paperback 

My rating: ★★★★★

Studying in college or business school and wondering what it takes to land your dream job?
Early in your career and wondering how to set yourself up for success?
Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?

If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on.


Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.

This book is perfect for the ones planning to enter the world of entrepreneurship in the near future. Crafted by the CEO of a multinational firm, with years experience, Mainak Dhar brings you the do's and don'ts when it comes to starting a new brand or a company.

Before going into the core of personal branding, the author deftly talks about the basics of personal branding and understanding the need for it. To be able to successfully establish one's personal branding, it is important to know why it is so important to you first and foremost; and the author makes you think whether it is the right thing for you to pursue. 

Next, the author delves into the why, what and how of personal branding. He uses a rather unique yet unusual analogy to discuss the core of personal branding. The author calls it the 'ADDA' model - the Bengali word equivalent to leisurely yet intimate conversations about myriad topics amongst a group of people. This approach is used in an engaging way to teach you about life skills required to build a personal branding, and also tips to make sure your personal branding is an effective contribution to the society and economy.

The author not only focuses on the self or the individual involved, but the different lives intertwined in the corporate sector. Personal branding is not just about one's success, but it impacts everyone indirectly involved with the brand. With many useful diagrams and charts, with an easy and understandable language, with immense number of real-life examples, and a narration the feels intimately just crafted for you - Brand New Start is a book you must read if you want to have a brand new start for yourself.

An alumnus of IIM Ahmedabad with 25 years of experience in blue-chip multinationals, Mainak is the CEO of a multinational firm for India and South Asia. His passions outside of work are family, writing and fitness. Mainak is a bestselling author with over 15 books to his credit and holds a black belt in karate. Among all the hats that he wears, he considers his most important role to be the best possible husband and father he can be.

I received a copy of the book in exchange of an unbiased and honest review 


Popular Posts